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INVEST IN WOMEN'S SPORT

THE BEST TIME IN THE WORLD TO GET INVOLVED - IS NOW

Women’s sport isn’t just having a moment — it’s leading a movement.


As the fastest-growing segment in the global sports industry, its momentum is undeniable. Pair that with basketball being the fastest-growing sport in Aotearoa, and Kāhu Basketball presents a rare, high-impact opportunity for brands to grow alongside the future of sport.

According to Deloitte, the women’s sports industry is projected to generate $2 billion in revenue by 2025 — a staggering 240% growth in just two years. This surge is driven primarily by commercial revenue, which is expected to reach $1.26 billion, thanks to rising fan engagement, stronger brand presence, and increased sponsorship investment.

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WOMENS SPORT'S WAITS FOR NO ONE. IT HAS BECOME A GENDER EQUALITY MOVEMENT. FROM AN ECONOMIC STANDPOINT, THATS HUGE.   

OUR PARTNERS ARE LEADING THE WAY

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